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Blue Label Media

At Blue Label Media, we are proud innovators in the digital and OOH media industry. We are a prominent and different out of Home media company. We're continuously challenging ourselves and the industry to re-envision and re-create the possibilities of what outdoor advertising can be.

Our grasp of the mass media market in South Africa guides the way we develop our offerings, providing reach to traditionally inaccessible markets. With a product mix that encompasses a variety of mediums focused on the print and digital sector, we cater to the exact needs of the brands we represent.

From digital screens to bulk airtime voucher advertising, PUTCO bus advertising, street furniture, and billboards. Our advertising options create impactful brand marketing for our clients, establishing a footprint in the informal and unstructured environment of the South African consumer market.

As the largest distributor of prepaid mobile vouchers in South Africa, our unique access to the now sought-after informal market through Blue Label's extensive distribution network is the backbone of our value offering.

  • +/- 30 million vouchers distributed each month.
  • 1800 buses that travel over 90 million kms each year (different provinces).
  • Over 15 digital screens broadcasting.
  • Large-format static sites in the two biggest townships, Soweto and Tembisa.

Let's create memorable outdoor advertising campaigns together.

What We Offer To Our Clients

What we do:

  • Graphics.
  • We offer a spectrum of creative solutions tailored to elevate your brand's visual identity and understand the power of impactful visuals in shaping your brand identity. Our team of skilled graphic designers is dedicated to transforming ideas into captivating visuals that leave a lasting impression. Whether you need a stunning logo, eye-catching marketing materials, engaging social media graphics, or a complete brand overhaul, we've got you covered. We believe in the power of design to communicate, captivate, and inspire. Let us bring your vision to life.
  • Programmatic.
  • At Blue Label Media, we understand the dynamic landscape of digital advertising, which is why we offer cutting-edge programmatic solutions to amplify your brand's reach and impact. With our programmatic advertising services, you gain access to a sophisticated platform that delivers targeted ad placements across a multitude of digital channels.
  • Our programmatic approach enables precision targeting, allowing you to connect with your audience at the right time, on the right device, and in the right context. Whether it's display, video, native, or social media advertising, our team leverages advanced technology and data insights to optimise campaign performance and drive tangible results.

Products and Services

  • Digital screens — Our digital screens occupy some of the most sought-after visual positionings in the country. With eight screens broadcasting 24 hours, your brand message is sure to make a larger-than-life impact on the millions of viewers it reaches. We offer short lead times for content uploads, giving you the flexibility to change your marketing material without undue delays.
  • Static sites/billboards — Our billboard advertising services can help your brand reach a wide audience in key locations throughout South Africa. We can create eye-catching designs and messaging that will grab the attention of passers-by. Whether you're promoting a new product or service, launching a marketing campaign, or simply building brand awareness, our billboard advertising solutions are a great way to reach your target audience.
  • Street furniture: Our bus shelters advertising in Mbombela, are an excellent method to contact your target demographic, whether you're promoting a new product or service, initiating a marketing campaign, or simply increasing brand recognition. And, with various pricing choices and a dedicated staff of specialists on hand, we make it simple to get started.
  • 30 LARGE format bus shelters in high traffic and impact locations that have five sections. We also offer small format bus shelters with three sections.
  • Street poles: Step into a world where creativity contacts the hustle and movement of city streets! Our advertising street poles are more than just poles, we have canvases ready to be filled with your messages, ideas, and brand tales. Do you want to boost foot traffic or sales in Mbombela, Mpumalanga? Our advertising street poles are an excellent choice. Display your products, showcase your services, and tell the world what makes your company distinctive. It's time to stand out and make an impact on potential consumers.
  • We are the only media company that specialises in four squared street poles in Mbombela and we also have A0 sizes.
  • Transit advertising — In the transit space, we have exclusive rights with (PUTCO) buses that operate throughout wider Gauteng, and we provide our services nationally. Our transit advertising options include full bus wraps, and bus backs. With high-resolution graphics, eye-catching designs, and strategic placements, your message is sure to stand out in the crowded urban landscape.Transit advertising — In the transit space, we have exclusive rights with (PUTCO) buses that operate throughout wider Gauteng, and we provide our services nationally. Our transit advertising options include full bus wraps, and bus backs. With high-resolution graphics, eye-catching designs, and strategic placements, your message is sure to stand out in the crowded urban landscape.
  • Bulk airtime voucher advertising — Our bulk, physical airtime voucher product is an exciting, effective method to drive brand recognition, promotions, and sales. By using prepaid airtime vouchers as an advertising medium, we offer our clients the unique ability to move their brand to all corners in South Africa, reaching even the most remote parts of the market.

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BLUE LABEL MEDIA SHOWCASE