Media release article

Blue Label Telecoms and Mobilitrix join forces to deliver Mobile Coupons and Vouchers

15 November 2011 - Blue Label Telecoms Limited announces a strategic acquisition and partnership with Mobilitrix (Pty) Limited to accelerate growth in loyalty and mobile couponing services and strengthen its customer retention and incentivisation capabilities.

Mark Levy, joint-CEO of Blue Label Telecoms, said "the mobile coupon segment is experiencing as much as eight-fold growth with redemption values expected to exceed $43 billion globally by 2016." (source: Juniper Research). "Partnering with Mobilitrix provides us with access to the best of breed technology and services in this area. In particular, we will be able to connect with and reward customers in a targeted, intelligent, personalised and measureable manner."

Mobilitrix CEO Chris Rolfe noted "As a specialist company providing an end-to-end mobile reward service for retailers, manufactures and media companies, Blue Label is a natural partner for us. Together, we look forward to growing this category with them in various markets and to deliver world class services to their customers.