Media release article

Blue Label Telecoms to launch cellphone starter pack to benefit pregnant women

Given that economic times appear to be getting tougher, Blue Label Telecoms Limited (Blue Label) has decided to launch a new starter
pack for the benefit of pregnant women. 

The Baby Bonus Starter Pack for mobile phones will be loaded with a R1,000 benefit, which can be claimed back in cash once a mother has given birth. The claim will be subject to qualifying criteria, such as a minimum airtime spend of R50/month for 6 consecutive months during her pregnancy.

Brett Levy, Joint CEO of Blue Label says: "My brother and I started Blue Label as a family business over 11 years ago, so we are especially pleased to be launching a product that gives a return to those in the family-way.  We want to acknowledge the important role women and especially Mom's play in one's personal and professional lives. Having a baby adds to one's financial stresses, and we think that by taking up this product, pregnant women will have one less worry. In this way we can help strengthen Mom's family life and in turn add to the fabric of our community."

The new product will be launched in early June, and today's announcement is timed with Mother's Day just around the corner on Sunday, 13 May 2012.